Paramount + is owned and operated by
ViacomCBS Streaming. Paramount plus was recently funded in January 2021. Original CBS, MTV, Nickelodeon, and Comedy Central television shows.
ViacomCBS Streaming. Paramount plus was recently funded in January 2021. Original CBS, MTV, Nickelodeon, and Comedy Central television shows.
The Client Ask:
How can Paramount + increase its customer subscriptions for
its streaming services?
How can Paramount + increase its customer subscriptions for
its streaming services?
Understand the Team
Problem:
With COVID regulations now being more flexible, people are starting to look for out-of-home activities, therefore, SVoD services can be affected by this.
With COVID regulations now being more flexible, people are starting to look for out-of-home activities, therefore, SVoD services can be affected by this.
Goal Simplifying
Guide the Team
I am stuck on the fact that in Covid 19, people are tired of being home and Paramount + is not so famous as other platforms so, how can we tell them to stay home and watch Paramount +?
Well, the problem with Paramount +
is that it's not popular like the competitors, think about what we can add to the platform or what is unique about them.
is that it's not popular like the competitors, think about what we can add to the platform or what is unique about them.
I am stuck on if consumers are getting cheaper prices from other platforms and they won't switch easily.
Well, think about the unique benefits that Paramount + can offer and compare it to other platforms strategically to see what can we promote for the audience which can catch their attention.
I am stuck on providing solutions
for Paramount + because I want to promote bingeing and churning club but I am not sure if social media is
the best way to promote
streaming services.
for Paramount + because I want to promote bingeing and churning club but I am not sure if social media is
the best way to promote
streaming services.
Well, it's all about the content being so personalized that customers come by themselves to watch their favorite content. We can use any medium to promote but the emphasis on personalized content is the key.
Revise the Deliverables
Solutions:
Personalization that keeps
users engaged, satisfied,
and coming back for more
Personalization that keeps
users engaged, satisfied,
and coming back for more
Navigation-based personalization
Client segmentation personalization
Personalization based on
expressed interests
expressed interests
Prioritize the Tasks
Timeline & Budget
